50pop is an intellectual property development, holding, and leasing company.
It aims to sell or lease those creations to customers or other companies, to make enough money to pay for the creation of more helpful stuff.
Because ideas are different than execution, they can be different companies, too.
One company can focus on creating the idea-stuff, and lease it to other companies that focus on the execution-stuff.
Derek Sivers is sole owner, but not the sole creator of the stuff.
There’s this great story from the book “Art and Fear”:
The ceramics teacher announced on opening day that he was dividing the class into two groups.
All those on the left side of the studio, he said, would be graded solely on the quantity of work they produced, all those on the right solely on its quality.
His procedure was simple: on the final day of class he would bring in his bathroom scales and weigh the work of the “quantity” group: 50 pounds of pots rated an “A”, 40 pounds a “B”, and so on.
Those being graded on “quality”, however, needed to produce only one pot — albeit a perfect one — to get an “A”.
Well, came grading time and a curious fact emerged: the works of highest quality were all produced by the group being graded for quantity.
It seems that while the “quantity” group was busily churning out piles of work-and learning from their mistakes — the “quality” group had sat theorizing about perfection, and in the end had little more to show for their efforts than grandiose theories and a pile of dead clay.
So the name “50pop” is an acronymn for “50 pounds of pots” - a reminder to keep churning out those ideas.